The eponymous new brand created by celebrity plastic surgeon Dr. Jason B. Diamond aims to replicate his most popular procedures. The first product, InstaFacial Plasma ($200), is a serum with bioidentical growth factors and several peptides. InstaFacial Emulsion ($350) is a night cream containing retinoid, peptides, and hyaluronic acid. Diamond co-founded the brand with both his wife, Dr. Jessica Combs, who also acts as CEO, and Director of Clinical Operations at The Diamond Face Institute Tammy Goodarzi, who acts as Chief Brand Officer. Additionally Mark Ferdman, former Chief Creative and Marketing Officer at dpHUE and previously VP of Global Consumer Engagement (eCommerce & Digital Marketing) for Origins, has been recruited to act as brand president.